Best Digital Marketing Courses in India: Scope, Institutes, Jobs & More

Are you interested in studying a good Digital Marketing course? If yes, this article will be of help to you. This article is about the best Digital Marketing courses available in India. In this article, you’ll find details about courses available in India, websites/institutes offering these courses and some basic details about the field of Digital Marketing.

First of all, let us check out the basic details. In the next section, you will be reading about what Digital Marketing is, and its areas of application.

WHAT IS DIGITAL MARKETING?

It is a very vast field covering various subjects like SEO (Search Engine Optimization), SEM (Search Engine Marketing), Social Media Marketing, Social Media Optimization, E Commerce, Lead Generation, E Mail Marketing, Data Analytics, Big Data, Web Designing, Graphics Design & Content Marketing.

Digital Marketing deals with marketing products or services using digital technologies. The term digital technologies include the internet, mobile phones, display advertising and other digital medium.

LIST OF DIGITAL MARKETING COURSES IN INDIA –

The only Bachelor’s Degree course related to Digital Marketing I’ve managed to find is BBA Digital Marketing! It is a management program that also focuses on the field of Digital Marketing.

Apart from this Bachelor’s Degree program, many websites and training institutes in India are offering Digital Marketing training courses (in online as well as offline mode). Most of these training programs are certification programs. Some institutes are also known to offer Diploma courses.

MAIN COURSE FORMATS OFFERED BY WEBSITES & INSTITUTES IN INDIA

• Certification courses (UG & PG)
• Professional Diploma courses (UG & PG)
• Bachelor’s Degree courses
• Master’s Degree courses

1 CERTIFICATION COURSES

Some of the well known courses belonging to this category include –

• Certified Digital Marketing Master course
• Certification Program in Digital Marketing
• Online Marketing and Certification Training
• Certification Program in Individual Modules (like SEO, SEM, Data Mining, Analytics, SMM, E Mail Marketing etc)

2 DIPLOMA COURSES

Some of the well known courses belonging to this category include –

• Professional Diploma in Digital Marketing
• Professional Diploma in SEM (Search Engine Marketing
• Professional Diploma in SMM (Social Media Marketing)

3 BACHELOR’S DEGREE COURSES

• BBA in Digital Marketing

4 MASTER’S DEGREE COURSES

• MBA in Digital Marketing

TOP WEBSITES AND INSTITUTES OFFERING THESE COURSES

Popular websites and institutes offering Digital Marketing courses in India are –

• Digital Vidya
• NIIT
• EduKart
• SimpliLearn
• IMRI (Internet and Mobile Research Institute)
• AIMA
• Learning Catalyst
• EduPristine

ELIGIBILITY CRITERIA

Actually there is no ‘minimum qualification required’ to be considered eligible to learn Digital Marketing! If you are enthusiastic about learning new things, have good grasping power & basic knowledge about internet technology, you will be able to learn Digital Marketing quite easily!

Anyone with basic internet knowledge can start learning Digital Marketing. The course is especially beneficial to –

• Professionals (Marketing, Sales, PR, Advertising, New Media etc)
• Students
• Digital Marketers
• Businessmen
• Folks involved in startups
• IT Professionals

Students, graduates, working professionals, senior executives – anyone can pursue Digital Marketing training course! The basic aim of such training programs is to provide basic Digital Marketing knowledge and skills to candidates. Some DM programs are specialization courses, which focus on one particular discipline in detail (like SEO, SEM, Social Media Marketing, Analytics and Data Mining etc).

There’s no need to attend any institute or training program to learn the basics of Digital Marketing! Ample amount of resources and materials related to DM are available online for free! It is possible to learn Digital Marketing online for free! Many websites and blogs are offering free Digital Marketing lessons in the form of blog posts, PDF files, video lectures, guides and articles.

In short, if you are enthusiastic and inquisitive, self learning will help you learn the basics of Digital Marketing. But to do that, one must be willing to spend a good amount of time researching, browsing relevant DM websites and collecting useful study materials!

That’s where Digital Marketing training programs come handy! Training programs serve you ‘cut and dried’ stuff. By joining a training program, you won’t have to devote time towards digging up websites about Digital Marketing! The training program will provide you with all the details that you’ll need!

If you love self learning, you may follow that path. But if you are short on time and want a more professional approach, go for a good training program.

ONLINE AND OFFLINE LEARNING MODES

Most of the websites mentioned above offer online lessons. In short, the training is provided online through means like video lectures, guides, tests etc.

Institutes like NIIT and Manipal Global Education Services are known to conduct regular classroom lectures and training sessions! I suggest my readers to choose a learning mode that suits them best! Online learning mode will be much more flexible. It will definitely suit working professionals! If you want a classroom learning experience, go for offline learning mode!

DURATION

Depends upon the institute and the nature of the course. Some institutes’ training modules are measured (their duration) in terms of ‘hours’! In general, such courses could last anywhere between 3-12 months, depending upon the nature of the course.

FEES

Varies from one institute to another. Standard websites’ / institutes’ fees range from 25K-50K INR.

BASIC SYLLABUS

A basic Digital Marketing training course covers the following subjects –

• Basics of Digital Marketing
• Digital Design and Communication
• Internet Technologies
• SEO
• Social Media Marketing
• Advertising
• Data Analytics
• Data Mining
• Web Design and Development
• Content Marketing
• Affiliate Marketing
• Website and UI Optimization
• Lead Generation & E Mail Marketing
• Mobile Marketing
• Project Management
• Business Laws and Ethics
• Digital Media Laws

CAREER PROSPECTS

Common job profiles available in front of Digital Marketing professionals include –

• SEO Manager/Professional
• Project Manager
• Digital Business Marketer
• Content Marketer/Manager
• Digital Marketing Strategist
• Digital Marketing Consultant
• Social Media Manager
• Data Analytics Professional
• Web Designer
• Customer Care Executive
• Freelancer
• Entrepreneur

Digital Marketing professionals may find a job in the following work setups –

• Digital Marketing Agencies
• Digital Marketing Department of MNCs and Companies
• Startups
• Data Analytics Agencies
• Internet Technology Businesses
• Social Media Marketing Agencies
• Online News Portals, Magazines and Similar Publications